We spend a lot of time defining our target market and customer avatars – but what about defining the people we DON’T want to work with?

March 3, 2022 Anthony Wood Comment(0)

Do you know what your ANTI-BUYER PERSONA looks like?

One of my coaching clients has his list of anti-buyer persona traits stuck to his computer. It’s based on years of working with both great and challenging clients and includes things like:

– Unwilling to take advice
– Poor boundaries
– Too time-poor to action things
– Overly demanding

Now, when he gets a new client enquiry, the questions he asks are to suss out whether they are going to be painful to work with or not.

What traits would make up your anti-buyer persona?

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